Reflecting on a successful IAA

This September Hannover hosted the 67th bi-annual IAA Commercial Vehicles show and for the first time Celerity DRS exhibited with the PSI brand. Alongside a strong customer response, across the various halls there were 19 PSI systems installed on various show trailers and most of the axle OEMs were showing the PSI system on display. This really reinforced the message to the market. Celerity DRS General Manager Bart Ezendam commented
‘The IAA show is really important for us. Not only because it is the biggest show in the world for commercial vehicles; also because of our requirements to firstly showcase Celerity DRS as a respected company, secondly, create awareness around Tyre related issues and most importantly raise awareness of the PSI tyre inflation system. If I look back at the IAA then I can only conclude that we succeeded in all three of these areas. We received a lot of attention from different companies at different levels. It felt like a real recognition for the amount of time and effort we have put into the last 18 months. The highlight was probably the launch of JOST Tyre Inflation System based on our system. Thanks to everybody that made this happen!’